The School and Community Relations


By: Edward H. Moore; Don H. Bagin; Donald R. Gallagher
Publisher: Pearson
Print ISBN: 9780135210659, 0135210658
eText ISBN: 9780135210819, 013521081X
Edition: 12th
Copyright year: 2020
Format: EPUB


SKU: 9780135210819R180 Category:


This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The theory, research, and practice of communication planning The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, The School and Community Relations is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The 12th Edition has been extensively updated with school communication expert interviews, video resources, communications tools, and more.



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